The Tim Hortons Roll Up The Rim race has begun, although it has begun a bit early on the Family Day long weekend! Some interesting high-level changes are that:
- There will be very few “empty handed losers” as the food prize odds have been tilted in the customers favour, to 1 in 6 chance of winning (from 2010′s 1 in 9 chance)! To put this in perspective, you’ve got a 5% more chance of winning something edible.
- The grand prize total value has gone up by $1.25 million! The $10,000 cash prize is gone, but in its place are Panasonic 3D televisions, while the BBQ grills and the mountain bikes make a return.
As usual, you can follow me on Twitter at jon_lin, or follow the crowd by following the hashtag #rutr or #rolluptherim.
Of course, here is the running, live chart. You didn’t think I’d forget, did you? Also, some background regarding the picture: A co-worker just came back from San Francisco, which is also the home of Ghirardelli chocolate! I never noticed it until he pointed out the tiny lettering on the top of the logo.
Current Statistics (Updated 2/21/2011):
Record: 0 – 1
Spent: $1.59
Won: $1.59
Probability: 83.33%

And so it begins. Good luck this year!!!!